Hey, I’m Nic!
A Design Strategist
living in Paris

Me myself and I

Where do you come from?

I’m half French, half Lebanese, was born in Paris, lived in Bahrain, Paris, Cannes and recently in Sydney so maybe I’m just a citizen of this planet!


What’s your favorite dish?

Even if you’ll more likely to find me around pastry shops, I’ll go with a Lebanese tabouli with marinated chicken in lemon and garlic. FYI I won’t say no to a delicious Chef meal!


Who’s your favorite super hero?

Considering that Harry Potter is not a super hero, what about iron man? He’s got lots of devices I could play with… And he can fly!


How do you relax?

When I need to cool down: I’ll go right to my headphones and put on my favorite Spotify playlist (Indie Rock) I can sing or I’ll dive in a swimming pool. I sure miss my Sydney boxfit session on the beach.


How about travel?

I would love to pin every country on my TripAdvisor map! Wandering around new landscapes or cities, discovering ancient ruins or wildlife, understanding other cultures are fascinating and something I’d like to turn into (a) book(s).

My approach

Empathy - Icon created by Eucalyp from the Noun Project

Empathy

In order to gain an understanding of the problem I am trying to solve, I consult experts to find out more about the area of concern through observing and I engage with people to understand their experiences and motivations.

Define - Icon created by Eucalyp from the Noun Project

Define

I analyse and synthesize the insights collected in order to define the core problem. It will help establish features, functions, and any other elements that will allow users to resolve issues themselves with the minimum of difficulty.

Ideate - Icon created by Eucalyp from the Noun Project

Ideate

With all the elements gathered and synthesized during the previous steps, it is time to identify new solutions to the problem and start looking for other ways to visualize the problem. by leading inception workshop. The main objective of those workshop is to generate all possible ideas to help solve the problems encountered.

Prototype - Icon created by Eucalyp from the Noun Project

Prototype

It is time to get hands on and produce iteratively a mock up in order to see wether certain ideas set out above are feasible or not and wether changes need to be made.

Test - Icon created by Eucalyp from the Noun Project

Test

Testing is the best way to know if the project is on good track. The prototype is evaluated from a customer desirability and a producer perspective. User feedback will provide a new vision.

Working with me

In 16 years of experience, I’ve gained a design expertise based on user needs and business outcomes.

My experiences, in France or abroad, have allowed me to work on a multitude of projects, at many different steps and levels, which taught me to establish a relationship of trust with clients and work with various teams, reinforcing the feeling of accomplishing something together.

Applying and implementing processes to improve a team’s skills and responsiveness, making the most of each and helping resources to grow together or individually is a great challenge that motivates me and a source of personal fulfillment.


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