Nicolas El Azzi

From CHAOS TO CALM

Strategic Design Leader & CALM Framework Creator
Transforming Scaling Teams into High-Performing Design Organizations

Growing companies experiencing design CHAOS:

I systematically transform these predictable scaling challenges into competitive advantages.

Connect - Weekly 1:1s and cross-functional rituals that build team alignment
Autonomize - Trust-based frameworks enabling autonomous decision-making
Lead by example - Transparent processes and hands-on collaboration when needed
Measure what matters - Team velocity tracking and business impact quantification

Salsify - Streamlined the designer onboarding process, enabling individual contributors to become productive more quickly.
Schneider Electric - Reduced rejected orders by 30% and decreased the workload for publishing orders by 50% through the development of a data governance platform.
Ippon Technologies - Implemented a new flex office policy, allowing for two remote workdays per week, based on research conducted to improve post-COVID working conditions.
Galeries Lafayette - Generated €300K in revenue within the first three weeks and doubled the targeted order volume by implementing a new process for shipping products from Galeries Lafayette’s flagship.
Concorde Hotels - Achieved a 40% increase in global conversion rates and a 430% increase in product page conversion rates through a comprehensive website redesign.
AOL France - Accelerated the launch of new channels by 30% by creating a modules catalog, which standardized HTML structures and components.